Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.
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Balbo Group Regenerative agriculture at scale. Farmers are already reporting the benefits from using e-Choupal.
Initiatives like e-Choupal will be vital to develop a circular economy in India. The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the network.
The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Nor is it a primary information source. Access points are located in physical stores allowing agricultural inputs and technology to be traded.
To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. Trading is supported with farm inputs and outputs available to purchase. For example, up-to-date market information, including demand e-chopual, which can acse address the mismatch of supply and demand that often forces farmers to discard parts of their produce.
The online festival of ideas that asks: The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century.
The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Partners The Team Mission Milestones. Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.
An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. A Quiet Digital Revolution.
Farmers using e-Choupal on an average receive 2. By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers.
Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. How do we know it is effective? Publications Case E-cnoupal News. Circular Economy Concept Infographic. Why is it Innovative.
ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies
Pricing information positions farmers to exploit trends and time their sales to get the best price. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies.
ITC’s e-Choupal: Taking E-Business to Farmers
This can be exchanged for other ITC products. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in casw up new e-choupals.
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. ITC also uses e-Choupal as a medium to advertise consumer products.
Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. On an Expansion Spree. Chat with us Please leave your feedback.