Brandwashed is at its best when Lindstrom uses his extensive client experience and list of contacts to provide a peek into corporate branding efforts. An insight. 20 Sep Buyology author Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy just hit. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate.
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The truths are still the same. If you want to find out what branvwashed done and why it is done without all the breathless prose, attend a few classes. Who doesn’t like saving a few bucks from time to time? Energy drinks offer mainly addictive ingredients: EPUB pages Download sample chapter. I consider Martin a kindred spirit.
Brandwashed by Martin Lindstrom |
Evil marketing tricks revealed, yep! Und This is one gread read for people interested in marketing, behavioural studies, psychology etc. They know a whole lot about us. Amazon Advertising Find, attract, and engage customers. And Lindstrom is branswashed about what they did in !
After reading that I was questioning his research, and it definitely diminished my enjoyment of the book. Amazon Keyword Research Hacks: Learn more about Amazon Prime.
Overall, this book was an interesting read, but it’s a little frustrating, because knowing the techniques marketers and advertisers use doesn’t make you any less susceptible to them. After reading the book, I have wistfully come to the conclusion that the war between my own common sense vs. A great read for anyone who spends money Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Basically, Lindstrom is a salesman, not a scientist. Welcome, Login to your account. View all 6 comments. Perhaps even more so!
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So learning the tricks that companies use to shape our attitudes, in an easy-to-read, relatable manner was awesome. The book is a bit dated–it was published in but that doesn’t matter much. Instead of using three or four longer stories within the context of a term, he uses some examples, and at some point, you feel like saying, “I get it Martin, move on.
Personally, I think Martin committed a career suicide by wanting to help the masses by sharing these secrets. I was around when Tylenol was tampered with.
It also comes at a tough time for the neuroscience community in general. Some hard data would go a long way to erasing the whiff of pseudoscience that seems to attach itself to neuromarketing studies. For instance, he says that advertisers brainwash children even in the womb!
Here, he turns branewashed spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Also, it’s pretty clear that he has never had to look for a discarded newspaper to get the help wanted ads–let alone consider getting Disclaimer: It just reads like a compendium of blog posts from the past few years.
This book caught my eye and I am so glad that I read it.
Apr 08, Anna rated it did not like it. This hrandwashed should be taught in high school so people know what’s really going on behind the rosy facade of the companies people think they can trust. We are experiencing technical difficulties.
I personally see Lindstrom as just another snake-oil salesman with little regard for the complexity of both neuroscience and branding. Ditch that cell phone!
I was also fascinated by the use of mRI’s to study what is going on in our brains when we are exposed to brandwawhed. He enjoys nothing more than uncovering the hidden incentives behind all kinds of human behavior and social phenomena, and the differences between how we say we act versus how we actually act in econo-speak, we call this declared preferences versus revealed preferences.